During December Campbell Newman was deciding to call a snap election in Queensland. At the same time his Party, in their Bowen St offices were analysing the latest polling.
The results were very, very discouraging. A brainstorming session was called. Any ideas to improve the popularity of the Premier were to be welcomed.
One of the staffers diffidently suggested that, with Christmas coming up and lots of cards being posted, perhaps the trick would be to put Newman’s face on a special Christmas stamp.
This seemed a great idea and so Australia Post were contacted and a great photo of Campbell Newman was found, some sample stamps printed off and quick round of market research carried out.
Severe and unexpected problems were found with the adhesive.
No one was licking the sticky side of the stamp. Instead they were spitting on the image.