Stilnox and the Great Australian Sporting Sleep

It seems that the sleeping drug “Stilnox” has come into the headlines over the past couple of days.

Grant Hackett, Swimming Star of the 2000 & 2004 Olympics and almost star of the 2008 Olympics, has revealed that he was prescribed the drug by the Australian Sw2imming Team doctor from 2003 as he was having problems sleeping.

What was not told to him and what may not have been generally known is that there are side effects.

The revelations prompted (AOC president John) Coates and AOC chief operating officer Craig Phillips to review the peak sporting body’s medical manual following the claims aired by Hackett.

The revised medical manual includes a new section dealing with “sleep and relaxation strategies” and officials will be able to search rooms of athletes if they are suspected of using prescription medications at the Games.

“We’ve also decided to better highlight the guidelines attached to the team medical manual in respect of the use of caffeine.

“Because we are very worried about the vicious cycle of athletes taking caffeine as a performance-enhancer then needing to take drugs such as Stilnox to get to sleep,” Coates said.

So, from the admissions of one troubled athlete who has retired, talking about events from four years ago, there have been sudden and profound changes to the rules Australian athletes are forced to live under.

Just weeks before the 2012 Olympic Games in London.

In totally unrelated news, I note that the Australian Olympic Team is being sponsored by a Vitamin and Health tablet Company. This is really good news as anything healthy is good for athletes.

Especially if it can be used to increase advertising power and the credibility of the product.

Swisse  have done a great job tying their “Ultivite” range into a healthy, sporty, Australian lifestyle.

As I was walking through my local Chemist Shop yesterday I was pleased to note that they have quite a range of products. I was particularly taken by two products I hadn’t seen before.

And I thought to myself, “That is interesting. I wonder. Nah! It couldn’t possibly be linked.”

There is no way that Grant Hackett would be receiving money from Swisse to make the startling revelations above with this precise timing. Or that there is a possibility of an advertising campaign linking Australian Olympic Athletes to a Swisse sleep enhancing product.

So I wandered off to write the Stilnox story above knowing that there will never be any connection between the two thought strands in my mind.

As I wrote just below the bouncing Kangaroos. It is totally unrelated news.

3 Responses

  1. Delusions, eh? S’pose Grant had to have an excuse for his despicable behaviour a while back!!

    Like

  2. Wow! What a fortuitious coincidence for Swisse!

    I wonder if the marketing folks at Swisse have ever stopped to calculate the value of such a coincidence to their bottom line?

    Like

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